Traditional Moon festival
Illustrations for The Bloom Vietnam
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Published in August 2018, illustrations were used both for Mid-autumn campaign in 2018 and 2019.
Published in August 2018, illustrations were used both for Mid-autumn campaign in 2018 and 2019.
• Mid-Autumn Festival is one of the most important festival in Vietnam. On this day, members of families gather together to eat mooncake and drink tea, while the kids playing around with their lanterns.
• I was asked to create 2 illustrations for the packaging, banners, postcards, totebag...
The ideas were about 2 characters of the story, Cuoi and Hang Nga. Cuoi, who was banished on the moon, is no longer sad because the kids have come here to play with him by the river of light of the lanterns. And Hang Nga, the princess of the moon, comes down to Earth to celebrate the festival with families.
The ideas were about 2 characters of the story, Cuoi and Hang Nga. Cuoi, who was banished on the moon, is no longer sad because the kids have come here to play with him by the river of light of the lanterns. And Hang Nga, the princess of the moon, comes down to Earth to celebrate the festival with families.
• All photos here belong to The Bloom
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The mooncake packaging
2 illustrations for the packaging
Chú cuội ôm mơ
Hằng Nga thưởng nguyệt
Sketches and original lineart
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The 3D paper model
Paper toy "Moonlight from childhood"
Background
Characters
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More photos of the packaging
All photos taken by The Bloom
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